What is Email Marketing?

This is a very simple overview of email marketing and how it can help in marketing your online and offline business. It will be developed more completely in the Onlime Marketing for Small Business series.

One of the most cost effective and targetted ways to reach customers who are interested in your product is by sending them an email straight to their in box. You can have an email sign up box added yo uour website, and also collect email addresses at seminars, product demonstrations, or by collecting a business card when you are out and about.

These customers and potential customers are already interested enough in your product or service to provide their email address to you, so they are more qualified than readers of an ad in a print magazine, and therefore more likely to convert into real sales.

An email newsletter or distributiuon should have valuable content, to interest your readers and entice them to visit your site and purchase products or services. You don’t want to send out ’spammy’ communications of little value or readers will remove themself from the email list, so consider your audience when designing the content, frequency and look of your email communications.

Other uses for email lists, are as a series of informative articles, or autoresponders which send information out on a pre-planned basis automatically. This can save a lot of time and effort on a business owners behalf while keeping the customer engaged. Keeping your business in the mind of the customer and providing informative and useful content will keep them coming back to you for more!

We use and recommend the Aweber Email software system as it is easy to build in to websites, and to use to add email addresses collected in real life meetings. It uses a double opt-in feature, which means the customer must click a confirmation email before they are added to the email list. Customers can also unsubscribe from the email list at any time, so you are NEVER spamming.

Aweber also provides excellent statistics so you can trrack how many people are clicking through to your website based on your mail out efforts.

If you would like further information, please add a comment below or feel free to contact us directly.

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